Online Branding tips for Startups in 2018
It is very important that you should have a web portal which is appealing to its users. The users get engaged faster with your brands and products when they see some unique features.
Always create your website desktop as well as mobile-friendly. You can also develop App if you have products, services to sell. Add chat box to provide instant help to the users.
The loading time of the website should be less on mobile & desktop. The content of the website should be informative and easy to understand. Provide query, feedback & complaint forms and respond to them taking less time.
Perform an SEO audit and check the activities of users what they are reading, on which pages they are spending more time, Bounce rate etc. To reach out your potential customers it is very important that your website should show up in top 10 results of SERP. Look for both On-page & Off-page SEO strategies. On-page involves – metadata, headers, descriptions, title etc. Off-page involves link building, content marketing, keyword optimization etc. Do not opt for black hat techniques to get faster results because ultimately you get blocked with Google search crawlers once they find keyword stuffing etc.
“Content is king” The concept is same from so many years that unique content helps in website optimization. You need to invest your time in creating strong, fresh and unique content which will engage your audience with your brand. Content should be that creative that it will have an impact on your target audience. It will clearly talk about the best features of your product and less about your sale promotion.
If you want to go for email marketing then your content should be in points and try to add some offers that will definitely influence a user to visit your website once.
Today each video is getting some audience. Therefore it is the best place to promote your brand. Create videos of your brand, product launch, working environment, seminars etc. And promote them on Facebook Live, Instagram Stories, and SnapChat stories. These were very powerful tools to communicate about your brand to users.
Social media identity brings online presence to your brand. The first thing you need to have active social media strategies. Create pages for your brand and promote your products by creating attractive posts. Post latest news, information etc. related to your domain on regular basis. Here you can communicate with your audience and can help them to understand your brand. Good social media activities may also result in generating leads.
Hope the article Online Branding tips for Startups in 2018 will help you to get traffic to your website and will promote your brand.
Making live video for Facebook was a challenge. Today, everyone is eager to present Live; another way for famous people to share live video from Mentions to other on Facebook. Mentions are available to public figures that are verified on Facebook. With this feature, individuals who have associated with your posts will likewise get a notification when you begin your broadcast.
During your telecast, you’ll see the quantity of viewers and a real-time stream of comments from individuals tuning in. You can reply to comments live during the telecast. Also, in the background, you can have a Q & A session, offer declarations, make an announcement, & more — everything in real time.
Google introduced the Knowledge Graph, in order to help users find new information quickly by providing facts about people, places, and things to search queries right next to their search results. For example, a query for Barack Obama provides the regular search results on the left and a quick biological sketch on the right along with related searches. Barack Obama is related to First Lady and her political friends on Republican side in Google’s knowledge graph
A recent report by Socialmediatoday.com:
” Facebook, after a less than stellar 8 days on the NYSE, is taking a step back from the big lights and glitz and glamor and is focusing on the small business owners. Small business owners make up so much of the marketplace today and while it may feel as if there is a bit of over saturation for those companies that help small business owners, there are still too many lagging behind. Facebook was one of them.
Small business owners whose marketing budget does not have a line item for a community director are at a disadvantage as they are not able to hire the third party that will be able provide them will all the features that are afforded to bigger companies.
It seems now a days it has become a trend to get certificates. I see lot of resumes, which mentions different certificates. The trend became more prominent ever since Google started certifying people for their knowledge of Google’s products & services. I personally think it is a good idea to test your skills but on contrary I do not think that someone should “PAY” to test his/her skills.