Online Branding tips for Startups in 2018
- Appealing Interface
It is very important that you should have a web portal which is appealing to its users. The users get engaged faster with your brands and products when they see some unique features.
Always create your website desktop as well as mobile-friendly. You can also develop App if you have products, services to sell. Add chat box to provide instant help to the users.
The loading time of the website should be less on mobile & desktop. The content of the website should be informative and easy to understand. Provide query, feedback & complaint forms and respond to them taking less time.
- Search engine optimization
Perform an SEO audit and check the activities of users what they are reading, on which pages they are spending more time, Bounce rate etc. To reach out your potential customers it is very important that your website should show up in top 10 results of SERP. Look for both On-page & Off-page SEO strategies. On-page involves – metadata, headers, descriptions, title etc. Off-page involves link building, content marketing, keyword optimization etc. Do not opt for black hat techniques to get faster results because ultimately you get blocked with Google search crawlers once they find keyword stuffing etc.
- Content marketing
“Content is king” The concept is same from so many years that unique content helps in website optimization. You need to invest your time in creating strong, fresh and unique content which will engage your audience with your brand. Content should be that creative that it will have an impact on your target audience. It will clearly talk about the best features of your product and less about your sale promotion.
If you want to go for email marketing then your content should be in points and try to add some offers that will definitely influence a user to visit your website once.
- Video Marketing
Today each video is getting some audience. Therefore it is the best place to promote your brand. Create videos of your brand, product launch, working environment, seminars etc. And promote them on Facebook Live, Instagram Stories, and SnapChat stories. These were very powerful tools to communicate about your brand to users.
- Social Media Platforms
Social media identity brings online presence to your brand. The first thing you need to have active social media strategies. Create pages for your brand and promote your products by creating attractive posts. Post latest news, information etc. related to your domain on regular basis. Here you can communicate with your audience and can help them to understand your brand. Good social media activities may also result in generating leads.
Hope the article Online Branding tips for Startups in 2018 will help you to get traffic to your website and will promote your brand.