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Posts on Jan 1970

Why PPC is important for your Business?

The marketing world has certainly gone advanced. Today, organizations can’t be exclusively dependent on the customary advertising systems of print advertising, classified ads, TV ads and verbal marketing. As more individuals turn to the online space, the necessity for running an incredible promoting battle to convey your advertising message on the web has altogether expanded. This practically implies that any business that needs to stay in business needs to be some place on that front page.

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What could be the impacts of Google’s introduction to Knowledge graph?

Google introduced the Knowledge Graph, in order to help users find new information quickly by providing facts about people, places, and things to search queries right next to their search results. For example, a query for Barack Obama provides the regular search results on the left and a quick biological sketch on the right along with related searches. Barack Obama is related to First Lady and her political friends on Republican side in Google’s knowledge graph

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Find out how Facebook is helping Small Business

A recent report by Socialmediatoday.com:

” Facebook, after a less than stellar 8 days on the NYSE, is taking a step back from the big lights and glitz and glamor and is focusing on the small business owners. Small business owners make up so much of the marketplace today and while it may feel as if there is a bit of over saturation for those companies that help small business owners, there are still too many lagging behind. Facebook was one of them.


Small business owners whose marketing budget does not have a line item for a community director are at a disadvantage as they are not able to hire the third party that will be able provide them will all the features that are afforded to bigger companies.

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What are the top 10 PPC Tools?


Google Pay Per Click should be in the mix of your digital marketing strategy because even your own brand keywords can be bid by your competitors and you don’t want to lose that traffic. And, as every day passes-by the Paid Search gets more & more important to gain the traffic. So for us, PPC managers, it becomes very important that we continuously optimize the PPC campaigns. And, that brings me to start researching about the top 10 PPC tools, and what I found in my research was very interesting, it seems that most of the emphasis now a days is on “Competitors & Optimization”, here is the summary of my research –
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Mobile Website Development


The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device, such as a smart phone or tablet computer, connected to a wireless network.

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Weekend Fun


We had a team event this weekend; and we did something fun. We bought a couple radio controlled helicopter and had flying contests.

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Should I get ISTQB®Software Testing Certificate ?

It seems now a days it has become a trend to get certificates. I see lot of resumes, which mentions different certificates. The trend became more prominent ever since Google started certifying people for their knowledge of Google’s products & services. I personally think it is a good idea to test your skills but on contrary I do not think that someone should “PAY” to test his/her skills.

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Why Facebook PPC is a new trend nowadays in online marketing?


Facebook has gotten to be substantially more than simply stalking individuals from secondary school. It is currently a huge substance promoting and offering stage. Facebook PPC Ads work on a pay-per-click premise as well, yet their focusing on choices are totally distinctive to search engines.

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How do I optimize a campaign for conversions?


The objective of conversion optimization in AdWords is to build gainful clicks, decrease the less beneficial ones, boost opportunity, and minimize costs. Luckily, that simply got a ton simpler to do.

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Google Ad Extensions – Boost Up Your Ads


To run the paid search campaign including attractive Ads & to boost up its performance without enhancing the budget it’s essential to use Ad Extensions. It provides distinctive opportunity with paid search ads. Also enables publishers to get highest traffic & help potential customers to reach specific landing pages which actually they are searching.

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